{"id":1237,"date":"2022-07-19T09:24:25","date_gmt":"2022-07-19T09:24:25","guid":{"rendered":"https:\/\/beauty.marketingservices.gr\/?p=1237"},"modified":"2023-01-17T11:50:31","modified_gmt":"2023-01-17T11:50:31","slug":"%ce%b4%cf%85%ce%bd%ce%ac%ce%bc%ce%b5%ce%b9%cf%82-%ce%b1%ce%bb%ce%bb%ce%b1%ce%b3%ce%ae%cf%82-%cf%83%cf%84%ce%bf%ce%bd-%cf%87%cf%8e%cf%81%ce%bf-%cf%84%ce%b7%cf%82-%ce%bf%ce%bc%ce%bf%cf%81%cf%86%ce%b9","status":"publish","type":"post","link":"https:\/\/beauty.marketingservices.gr\/el\/%ce%b4%cf%85%ce%bd%ce%ac%ce%bc%ce%b5%ce%b9%cf%82-%ce%b1%ce%bb%ce%bb%ce%b1%ce%b3%ce%ae%cf%82-%cf%83%cf%84%ce%bf%ce%bd-%cf%87%cf%8e%cf%81%ce%bf-%cf%84%ce%b7%cf%82-%ce%bf%ce%bc%ce%bf%cf%81%cf%86%ce%b9\/","title":{"rendered":"\u0394\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd"},"content":{"rendered":"
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\u0394\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd<\/p>\n

\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 KANTAR, \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03bf\u03cd\u03bb\u03c9\u03bd \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf, \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c7\u03ce\u03c1\u03bf.<\/p>\n

So what has changed in the world in 2021 from a consumer point of view? Using Kantar's MONITOR Energies framework, Protection, Wellbeing and Flow are the three highest ranked needs globally, while Simplicity is less important and ranks last<\/p>\n

1) \u0397 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b7 #1 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd! \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03ac\u03bb\u03b5\u03c3\u03b5 \u03b7 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c3\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1.<\/p>\n

2) \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03c9\u03b8\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 Flow (\u03a1\u03bf\u03ae) \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9. \u0397 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03cc\u03c4\u03b1\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03b4\u03ad\u03ba\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1.<\/p>\n

3) \u0397 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03ad\u03bf\u03bd. \u03a4\u03b1 \u03b4\u03cd\u03bf \u03c4\u03c1\u03af\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03c4\u03ce\u03c1\u03b1 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u00ab\u03bd\u03ad\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ad\u03c8\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2\u00bb (\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c0\u03c4\u03ac \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03c9\u03bd \u03bc\u03bf\u03bd\u03ac\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf 2017).<\/p>\n<\/div>\n<\/div>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

Forces of change in the field of beauty and cosmetics According to the report by KANTAR, the world’s leading data, information and consulting company, on the future trends of beauty and cosmetics there are three main forces of change in this area. So what has changed in the world in 2021 from a consumer point […]<\/p>\n","protected":false},"author":1,"featured_media":1238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,5],"tags":[30,34,35,32,33],"class_list":["post-1237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-lifestyle","tag-beauty","tag-flow","tag-innovation","tag-protection","tag-trends","entry","has-media"],"_links":{"self":[{"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/posts\/1237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/comments?post=1237"}],"version-history":[{"count":3,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/posts\/1237\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/media?parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/categories?post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beauty.marketingservices.gr\/el\/wp-json\/wp\/v2\/tags?post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}