Using quality, professional photo and video content on your website, your social media and other digital channels not only attracts the visitor’s interest, but also improves your online presence. Images and videos are two of the most valuable tools for getting the most out of your content. Visitors are 80% more likely to engage with content if it’s paired with an image and 64% more likely to remember what they read or heard.

The truth is that any business regardless of industry can benefit from professional photography. Whether you offer services or sell products, high-quality photography is an important asset that will contribute to your overall branding and success.

But why is professional photography so important to your business?

There are so many benefits of having professional photos of your business, services or even the products you offer.

Here are just five of the many reasons why every business should invest in high-quality professional photography

1. A picture is worth a thousand words

Photos allow you to show your customers what you have to offer instead of telling them. In this day and age, consumers like to see things for themselves before making a purchase decision. The internet has fueled this trend, which means that photos and videos of your products and offerings are more valuable than ever.

2. Your photos represent your brand

Many times the cost of professional photography makes it tempting for business owners to take photos by themselves or find a lower cost alternative than hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your brand. Low-quality, unprofessional photos on your website and social media, reflect the same feeling on the products and services you offer. Your photos and website are extremely important when it comes to making a first impression on customers. Don’t skimp!

3. Customers want to get to know YOU

Stock photos are an alternative that some businesses trust as they believe that a photo shoot with a professional photographer may be out of reach. While stock photos are certainly useful for some purposes, they are not the best way to present your business. Why; Because they are not photos of your business, that means… they are not YOU. So, they could give people the wrong impression of what you have to offer. The best way for potential customers to get to know your business is by showing them real photos of your business, your team members, your services and products.

4. Images can help you with SEO

If your business has a website, you’ve surely heard of search engine optimization or SEO. SEO is the practice of strategically optimizing various elements of your website in an effort to help it perform better in search engine ranking results. There are many elements to SEO and one element is images.

Optimized photos can help your website get found in image results like Google Images and perform better in overall search results. They can also help attract customers and keep them on your website for longer, or encourage them to choose you over a competitor.

5. Professional photos are powerful marketing assets

When it comes to marketing your business online, you’ve probably heard the phrase “Content is King.” This has been the case for a while, and it certainly still is. But what many don’t realize is that photos are content – ​​and it’s a powerful, flexible form of content.

On the web, photos can be used to make your website infinitely more attractive. They can be used to build your brand on social media.

The photos can be used in brochures and advertising material of any kind. By investing in professional photography, you provide yourself with new, useful tools that can be used to enhance your marketing efforts in a multitude of ways.

Ready to book a professional photo shoot for your company? Or just want to learn more about the benefits of professional content and how it can effectively promote your business? Contact the Beauty Marketing Services team today and let’s work together to showcase your business! We are a digital marketing team, supported internally by an audiovisual production team and a full, in-house digital marketing team. This means we can undertake your professional photo shoot and produce your video with specific marketing goals in mind and promote it effectively across all platforms for the best possible results.